Interactive DM
Our Interactive Dm product, starts with a clever and captivating mail piece. This mail piece is designed to arouse interest and curiosity in the customer which will lead them on to their very own Personalised URL webpage (PURL).
The customer then logs on to their PURL which is unique to each campaign. From simple profiling exercises to complex fullfillment programmes, the PURL delivers a unique customer experience for every user. More importantly, each experience is captured so that you can learn more about your customer needs.
Features of Interactive DM
• Provides you with 100% real time trackable results.
• Interactive Dm gives you the ability to know who opened your mail.
• Interactive Dm gives you the ability to know how often your prospects react to your marketing activity
• Interactive Dm gives you the ability to know which messages your customers are responding to.
Benefits of Interactive DM
Higher return on campaign investment.
Interactive Mail enables you to integrate sales & marketing communications to achieve greater ROI.
Greater customer insight.
By analysing what messages customers respond to you can gain a greater understanding of what customers want and need.
Enhanced data collection.
By using secure, unique, personalised websites, this enables you to gather data about each individual customer.
Targeted messaging.
You can utilise what you learn about your customer to create specialised mailpieces and websites with relevant messages for each customer.
Real time results tracking.
This will allow the sales team to follow up on any leads from the Interactive Mail campaign.The findings from each customer visit can be passed directly to the sales team via email, text message, or a downloadable file. The sales team can follow up as appropriate. This may include:
• Sending an email
• Making a phone call
• Sending a text message
• Delivering a personalised mail pack based on customer inputs and/or responses on their PURL.
Take a demo of Interactive Dm here.
